A static site means that once the site is created and uploaded to the hosting server, the pages appear exactly the same for each user and each session. The server takes no action except transferring the page directly to the user's browser in response to the user's request.There aren't any commands embedded in the page which may be executed at the server side.

Inserting the tracking script into a static page is a very simple process and is completely automated by HitLens. You can do it either manually or with the help of HitLens Activation Wizard (which is advised as it ensures the absence of errors and clarity of results).

There are two ways to retrieve visitor data about for your Web site. The first is to read the server visitor logs and the second is to use a real-time visitor tracking system.

The difference between them is as follows.

If you submit manually to a search engine, it's clear whether your submission has been accepted: most commonly, you will be shown a message confirming that your page has been queued for crawling, or an error message explaining why it hasn't.

If you are submitting to the crawler based engines with the auto-submission software, sometimes - like in the case of Seo Software - it will give you the opportunity to see the submission result in the report (something like 'OK' or 'Failed') and the real response pages returned by the search engine as well.

• Paid submission budget
• Order of submission to pay-for-performance search engines

There are hundreds of directories on the Web that cover every possible market, offering you valuable opportunities to get your site listed in the crawler-based engines, expose your site to your audience and increase the absolute value of your pages (also known as Google Page Rank). The first (and, if you succeed, maybe the only) directories to get listed in are the Yahoo and DMOZ.

There are other directories such as JoeAnt which can be quite useful also, however, many of them are just not worth the trouble. There's a worthy technique to determine if the directory can help you on your way to top rankings and traffic. When you are considering placement in a directory, check it's "robots.txt" file (which we've covered in the previous section about optimizing the site structure) and look if it allows the major search engines to crawl it. If they don't allow crawlers to go through their directory, it will is useless for you to get listed.