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 The Integrated Approach in SEM puts the optimization cycle first among the site management tasks. Only after you create and position quality Web copy will you then be able to pay attention to visitor analysis and technical maintenance.
In this course, we will refer to the aggregate of the optimization tasks as the "Promotion cycle". The current stage of our course is wholly devoted to taking you through these tasks step by step.
Any SEO training course, book, or expert will tell you their own view on the elements of this "Promotion cycle". However, the basic elements will usually be the same no matter what the source of the information. The Integrated Approach has gathered all existing knowledge and brought it into a system, so the following sequence of major steps has evolved: - Keyword research.
- Optimization of your pages for the keywords found.
- Submission of pages to the search engines.
- Checking and analyzing your rankings.
- Working with your link popularity and keyword theme.
Once your SEO campaign has started, these steps need to be repeated again and again, to constantly improve your SE visibility. That's why we call it a "cycle". After you check your rankings and analyze the performance of keywords and pages, you will return to keyword research and repeat the optimization with this new information in mind, and the cycle continues. If this cycle is repeated regularly, correctly, and without mistakes, you will soon see the results of your efforts. The elements of the promotion cycle cannot be shuffled; you can't expect to start optimization or work with links without knowing which exact keywords you're working with. Also, there's hardly any need to check your ranking progress before you optimize pages and a search engine indexes them This course consequently goes step by step, giving you a deep understanding of each step and teaching you how to apply your knowledge in practice. Keyword research. In the keyword research section, we will teach you the main principles of selecting keywords. Because of the overwhelming volume of pages and sites on the World Wide Web focusing on the same keywords you use to describe your business (and are often optimized for them, even unintentionally), it's not enough to select the most relevant terms and try to optimize for them. Keyword research includes both preliminary and advanced stage, competition analysis, and keyword effectiveness assessment. After you've done that for each page, you will have exact terms guaranteed to bring traffic to every page of your site. Optimization. This is the most time-consuming and crucial step. It's important to look at your pages with the eyes of search engine spiders: how do they see your pages now? How will they treat them if you make this or that change? There are dozens of factors considered by the search engine robot when it crawls your site. Learn how to use the special software (Web CEO) for fine-tuning the pages so they have something to offer the spiders. Submission. While the URL submission doesn't play the same vital role for your inclusion and/or ranking in the search engines, it's good to let them know about the improvements you've made to your site. Besides, a great deal of SEO's customers requires submission to be included in the SEO service plan when they hire or outsource an optimizer; many clients feel better when they see a submission report. Ranking Check. This is another important milestone. After you find out your positions for all the keywords you've optimized for, you can make conclusions about the real effectiveness of your efforts. In this course, we will tell you how to turn the ranking reports and ranking history analysis into guidelines for new keyword research when you repeat the promotion cycle. Link popularity. This can be done simultaneously with ranking, but only after your keyword research. Link popularity analysis will help you to enhance the quantity and – more importantly – quality of the links you receive from other Web resources to your own pages. Keyword theme analysis gives you a deeper insight of why you ranked higher for certain words or phrases. These five procedures constitute the heart of the Search Engine Optimization process. Together with this cycle, you will regularly repeat the Web traffic analysis and (less regularly) site quality assessment.
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