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Advanced ranking checkers allows you to collect ranking history for your site and see how your ranking changes over time. It is useful to monitor your progress so that you have an idea of the accuracy of your ranking reports. Ranking history may also give you an idea of when regular reshuffles in the search engines index take place.
Here's how a simple ranking history report for a Web site providing escort services in Ukraine looks like: 
Every time you run a ranking check it is recorded in the ranking history. So it's a good idea to schedule the ranking check to run daily to have the whole picture automatically supplemented with the new data every day. The value of ranking history is to improve the effectiveness of your optimization efforts and evaluate every action of your SEO campaign against the real results it brings. This is a far-ranging analysis which helps you make exact conclusions about what actions brought the best result. Let's take the picture above as an instance. On April 17, the webmaster saw his rankings had fallen down by two points for the keyword "escort service ukraine" on Yahoo!. These are steps he undertook in response to this information: he added some quality content with various combinations of these keywords to the page, put some more links to it from other pages of his site and contacted several related Web sites with link exchange requests. In this case, the webmaster saw positive results in just a few days. Before this, his rankings continued to fall. Yahoo! respiders Web sites in its index every several days, so his changes didn't take long time to take effect. It doesn't always happen this way, sometimes it takes a long time to see the result of your changes in the SERP. We recommend that you keep a log of all the actions you take in the course of your optimization campaign. With this log, you'll be able to refer to it later to compare your activity with your ranking history, once you have enough data for analysis. Another important thing is competition history. An example of a competition history report for the keywords "elite travel ukraine" made by the Ranking Checker is shown below: 
This report shows how many results have been found in Google for the keywords you specify in the ranking report. In our example, this number slightly increases over time. This doesn't pose much of a problem for us as long as we keep our rankings high for the targeted keywords. However if you see that this line goes up in a sharp peak, it means that your competition has rapidly grown and it may potentially damage your rankings for the given keywords, as these keywords become more and more competitive. In this case, you should act with some urgency to retain your high position among the increased number of competitors. Run an extra link exchange campaign or seek some potential link partners with high PR. Add additional pages with high quality content and link to them from your site map so that the search engine spiders can access and read them. Making changes to your site in potentially dangerous situations like this is worthwhile because changes let the search engines know your site is regularly updated and thus you avoid the sandbox effect. Besides, when you add content-rich pages, it helps your site retain value for search engine spiders. Soon after you start recording ranking history you will be able to detect periodic ups and downs in your rankings. This may vary from engine to engine; however, you will always know when to expect and prepare for a certain loss of customer flow.
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