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Popular pages This is probably one of the most popular reports within HitLens, as it can be used for many different purposes. This report is found under the "Pages" category, and by default it's in your Favorites group. See how many visits have been made to each of your pages, decide how appealing your links to a particular page are, analyze the performance of your entry pages and landing pages, and more with the help of this report.
Popular Pages Navigation paths If you're serious about selling something from your site, this report is vital for your marketing: it provides information regarding the navigation paths of your visitors through your site and if they are following the paths intended by your design. 
Navigation paths If you look at the picture, you'll see that the navigation path "Home – Weather maps" is most popular among the visitors, and the path "Home – Download" is second in popularity. This is good, as we intended to direct most visitors to the download page (it is assumed that download is our targeted transaction). However, we want some part of the huge traffic which now flows to "Weather maps" redirected to the "Download" page, whether from the home page or from the weather maps page. So now we need to determine how to make the link to the "Download" page more visible on both these pages. In terms of practical usage, you should focus on those navigation paths that either pass through or end at a particular important page on your site (e.g. "thank-you" page for the order transaction). Find out the entry pages for these navigation paths. Find out which referrers and keywords bring the visitors to those starting pages, and target those in the next cycle of your promotion campaign. Adjust and improve each page along these paths, make sure each page is built according to the scheme "Attention – Interest – Desire – Action", where action will be navigation to the next page along the path. What you should remember - Visitor behavior analysis can be the clue in finding out how the process flows of conversion from visitors into customers.
- The key metric you should focus on are visits per visitor (frequent visits and motivated visits), page views per average and second visit, and site / page stickiness. Try experimenting with different ways to improve your site content, page structure, and navigation until you increase these metrics to the highest limit possible.
- The "Popular Pages", "Entry Pages" and "Navigation Paths" reports will let you focus on improving and promoting the pages bringing you the most traffic.
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