1. Don’t make your site look good just in one browser. You have to realize that a lot of people are using a lot of different browsers. Try to optimize your site for as many different browsers as you can.

2. Don’t use to many colors on your website. Rather than that use nice color scheme which you can find at many sites. Here are just some of them: color scheme generator, color schemer, kuler, …

3. Don’t use start page. It makes people loose interest, because they must click to enter your site. They want to see information as quickly as possible and one more click could be the one that drive your users away.

4. Use well known standards when designing layout. Don’t put your main menu at the bottom of the website. Try to follow these pointers. Put title of the page at the top, top-left, top-right, main menu should be under the title/logo or left/right of the title/logo, remaining space should be content and under the content footer.

5. Make sure you use enough white space. Don’t throw content to close together as it will be unreadable. Use margin and padding to separate content.

6. It would be nice if your code could pass w3c standards.

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